Sports sponsoring strategy

Water is part of the Arena DNA, so we put our best energies and commitment in supporting the development of swimming and other water sports worldwide.

That’s why Arena wants to partner with leading world swimming, diving and water-polo governing bodies, such as Fédération Internationale de Natation (FINA) for the 2007 Swimming World Cup and Ligue Européenne de Natation (LEN).

Moreover, as when we are in the water, we love to win, we have created an outstanding elite team with some of the world’s best performing athletes and federations