The 90’s
The Angle of Attack – Athletes Continued to be Key to Arena’s Position
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At the beginning of the 90’s Arena was ready to launch another technological breakthrough: AquaRacer®. AquaRacer was designed to make swimmers glide through the water because of its extra smooth finish and outstanding fit with maximum freedom of movement. In 1997, the Arena D&D Team did it again and left everyone speechless with the launch of X-Flat®, a fabric that was even thinner, smoother and lighter than AquaRacer. With a 25% lower weight than any other fabric used for competition level products, X-Flat was just a preview of what was to come in 2000. At the same time, the Arena Elite Team continued to recruit new talented swimmers who went on to become historical world-class champions. Members included such talent as Alexander Popov and Franziska van Almsick, two of swimming’s dominating world performers of the 90s. |
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I The 70's (I) I The 70's (II) I The 80's I The 90's I 2000 and the future I
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